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How a Business is Valued

Valuing a business or ownership interest in a business is a complex process.  Much thought and analysis must go into completing a valuation, if the appropriate conclusion is to be reached.  The skills and expertise of a business valuator play a critical role in determining a value conclusion. 

Three commonly accepted approaches to value are asset, income, and market.  The choice of which approach to adopt depends on the specific facts and circumstances of each valuation.  Each approach utilizes various valuation methodologies.  The approaches and methods include:

Income Approach   |   Market Approach   |   Asset Approach   |   Factors to Consider

The market approach involves using publicly traded company data or private company transaction data to derive appropriate pricing multiples.  The pricing multiples are then applied to the subject company factors to arrive at a value conclusion.  The choice of the appropriate pricing multiple to use depends on various quantitative and qualitative factors that must be fully researched and analyzed by the business valuator.  Public company data is more readily available while the private company databases are growing.

Public Company Guideline Method - Publicly traded companies often provide a reasonable basis for comparison to the relative investment characteristics of the subject company being valued.  Companies in the same or similar line of business as the subject company are selected for comparability.  If no companies in the same or similar line of business have securities traded on public markets, companies having roughly similar financial profiles and facing substantially similar risks are considered.  Ideal guideline companies are in the same industry as the company being valued.  If there is insufficient transaction evidence available in the same industry, it may be necessary to consider companies with an underlying similarity of relevant investment characteristics, such as markets, products, growth, cyclical variability, and other salient factors.

The basic criteria for selecting a guideline company include (1) it must be publicly traded, (2) it must be financially solvent, and (3) it must have a threshold trading price to support that it is not traded at a speculative price.  Once a comparable group of guideline companies are selected various pricing multiples are calculated and applied to the subject company.  It is important to note that qualitative and well as quantitative factors must be carefully studied before applying public company multiples to the subject company.  A valuator should never just apply a public company multiple to a subject company until a careful analysis of various factors is completed. 

Barnes Wendling Valuation Services uses Fetch XL to gather and analyze public company data. 

Private Company Transaction Method - The private company transaction method involves calculating multiples from the acquisition and sales of privately held firms and applying those multiplies to the subject company's factors.  The application of this method is best suited when valuing a very small business.  This method is very complex due to the limited information available in the various databases that report private company transactions and is often misused by inexperienced valuation professionals. 

Barnes Wendling Valuation Services subscribes to various databases that report private company transactions.  Our team possesses the skills and knowledge to appropriately employ the private company transaction method.